Gowalla was a location-based social network launched in 2007 and closed in 2012. Users were able to check in at "Spots" in their local vicinity, either through a dedicated mobile application or through the mobile website. Checking-in would sometimes produce virtual "items" for the user, some of which were developed to be promotional tools for the game's partners.
Gowalla startup failure
Gowalla Social Media startup failure
failed startup Gowalla based in United States of America
startup failure list Gowalla